Hiring Bilingual Marketer - African EdTech Remote marketing Digital literacy

Location: East Legon/Remote

Department: Marketing and Sales

Position: Bilingual Marketer

Duration: 3 Months (July–September 2025) with 18 hours weekly

Reports to: Head of Marketing & Chief Operations Officer

JOB DESCRIPTION

Muna Kalati is an edtech dedicated to empowering African children through culturally relevant digital content in the form of animated stories, audiobooks, eBooks, and language learning, while creating a sustainable platform that supports African publishers, promotes literacy, and scales across francophone and anglophone markets.

The position is fully remote and fits under our Young Professional Program (YPP). At the end of the 3-month volunteer period, the selected candidate would be considered for a full-time role if performance is satisfactory. You will report to the Head of Marketing and the Chief Operations Officer.

POSITION/OVERVIEW

As the Marketing and sales volunteer, you will implement marketing and sales initiatives that amplify our brand visibility, grow downloads on the Muna Kalati app, engage our pan-African audience, and drive engagement with French- and English-speaking stakeholders across Africa and beyond. This role is ideal for someone passionate about early childhood education, Pan-Africanism, and AI with strong digital marketing expertise and a commitment to social impact.

RESPONSIBILITIES

• Design and implement bilingual (French & English) marketing and sales campaigns across digital and offline platforms to promote the Muna Kalati app, programs, and events.

  
  

• Contribute to the launch of Muna World TV, a Netflix of animated films from Africa, to stakeholders (parents, schools, and cultural institutions in Africa, the US, the UK, France, and the diaspora).

  
  

• Accelerate content acquisition from African animation studios and children's book publishers by collaborating with the Content & Partnership Team.

  
  

• Manage and grow Muna Kalati’s online presence, including website content updates, SEO optimization, and audience engagement.

  
  

• Develop and coordinate bilingual email marketing campaigns and track performance metrics.

  
  

• Conduct market research and competitor analysis to identify trends, opportunities, and gaps within African children’s media.

  
  

• Liaise with partners, media outlets, publishers, and influencers in both Anglophone and Francophone regions to increase brand visibility.

REQUIREMENTS

The top requirements to succeed in this role are

1. At least 3 years of proven and tangible sales or marketing experience in the media, education, or tech sector.

   
   

2. Ability to communicate fluently in French and English.

   
   

3. A strong entrepreneurial drive with the ability to be proactive and work with minimal supervision. Essential since the position is entirely remote. However, it is possible to come to the office if in Accra, Ghana.

   
   

4. Experience in content marketing, analytics tools (Google Analytics, Meta Insights), and SEO best practices.

   
   

5.  Ambitious and creative with the ability to solve complex problems and innovate.

   
   

6. Extremely hardworking. MK has a strong productivity orientation, which naturally eliminates lazy and complacent people. You must know how to get things done fast & well.

   
   

7. Commitment to integrity, honesty, and excellence since MK is a Christian organization.

   
   

8.  Access to stable internet with a laptop.

Work Benefits

• Appreciation programs and team gatherings.

  
  

• Regular networking opportunities.

  
  

•  Build connections with professionals in the publishing, tech, and philanthropy sectors.

  
  

•  Health and wellness benefits such as access to coaching, devotional practices, and fitness.

  
  

• Opportunities to develop your leadership skills through in-house events and training.

  
  

• Guidance and mentorship from experienced leaders within Kabod and Muna Kalati.

  
  

• Access at least 35 training courses to boost professional and personal growth during KIP.

  
  

• Access to professional growth and development (library access, e-books, access to professional courses and training, etc.)

ABOUT THE COMPANY AND CULTURE

Kabod Group is Muna Kalati's parent company. While Kabod focuses on language services, Muna Kalati specializes in early childhood education. Muna Kalati was founded in 2017, when authors of children's stories weren’t highly regarded and when access to quality stories for children was complicated. After spending several years advocating for the use of local languages in early childhood education, organizing book donation programs and reading workshops with children, we finally realized that access remained a significant challenge.

Most of the parents and schools we were serving expressed how challenging it was to find a culturally relevant children's book in their country. Book fairs were the major ways they had access to a vast catalog of children's stories, since about 91% of African publishers don’t offer the possibility of purchasing eBooks or audiobooks. We therefore created the MK App to enable thousands of parents and schools to access storybooks, audiobooks, animated films, cartoons, and learning videos for 4 African languages: Twi, Hausa, Yoruba, and Swahili.

Therefore, this position requires someone passionate about Afrocentric education, who loves children and believes in making positive change by providing quality resources and stories that reflect our children's history, culture, and identity. Coco melon, Peter Pan, Harry Potter, Mickey Mouse are good, but not enough compared to Kweku Ananse, Wakanda, etc.

We are building a world where children and young adults, whether in Africa or the diaspora, can find and consume content that positively reflects their past, present, and future. As a man thinks, so he is. What we read, listen to, and watch greatly influences who we become. We can’t groom great and confident leaders in Africa with content, curriculum, and languages that are not indigenous.

If you believe in this vision and want to be part of the team working to make it a reality through your marketing and sales skills, then this position is for you. You will mainly help acquire more content from animation studios and publishers while also accelerating downloads and user adoption of our content and language learning resources.

HOW TO APPLY:

• Send your updated CV + cover letter to hr@kabodgroup.com with cc: eleh@munakalati.org using “MK Sales & Marketing Intern” as the email subject.

• The deadline is 10th July 2025.