FOR IMMEDIATE RELEASE

Muna Kalati Rebrands to Muna—Building an Ecosystem for the African Child and Family 

Accra, Ghana—October 28, 2025 

After seven years of inspiring a culture of reading and storytelling among African children, Muna Kalati, Africa’s leading children’s reading advocacy organization, is proud to announce a major transformation — a rebrand to Muna. 

The new name, Muna — meaning child — signifies an exciting new chapter. It reflects the organization’s evolution from promoting children’s reading into building a comprehensive ecosystem that addresses the holistic needs of the African child and their family. 

“When we began as Muna Kalati, our mission was clear: to make African children fall in love with reading through stories that reflect who they are,” said Christian Elongué, Founder and Executive Director of Muna. “Today, that mission has grown. We are creating an entire world — Muna — where the African child can read, watch, learn, play, and grow through culturally relevant experiences that build confidence and connection.” 

From Advocacy to Ecosystem 

Over the years, Muna Kalati has led groundbreaking initiatives to promote children’s literature and amplify African voices — from research on children’s reading habits to digital innovations like the Muna Kalati App, which offers eBooks, audiobooks, and animations in multiple African languages. 

Now, as Muna, the organization expands into a dynamic children’s media and education ecosystem, encompassing: 

• Muna TV – an African children’s channel curating inspiring, faith-based, culturally grounded animation stories to ignite sound values and genuine pride in children. 

• Muna Kalati App – an interactive digital library and learning space for children and families. 

• Animate4Christ – faith-filled animation studio producing original African animations and media content that are rooted in faith, hope and love whiles celebrating local culture and values 

• SDG4Kids Animation Contest – an initiative to empower African animators to create stories that ignite a better understanding of the UN SDGs and inspire young people to act. 

  
  

Together, these platforms form “The Muna World” — a safe, creative, and empowering space designed to help every African child see themselves, their stories, and their potential reflected in the content they consume. 

A Future Rooted in Identity and Innovation 

This rebrand reinforces Muna’s vision to become the leading hub for African children’s media, learning, and innovation — connecting content creators, educators, parents, and children across the continent and beyond. 

“Our name may be shorter, but our dream has grown bigger,” added Elongué. “Muna represents the future — a future where every African child is seen, heard, and equipped to thrive.” 

As part of the rebrand, Muna has unveiled a new logo, visual identity, and brand message that reflect its renewed purpose: “Building the world of the African child.” 

About Muna 

Muna (formerly Muna Kalati) is a pioneering African children’s media and education organization dedicated to empowering African children through culturally relevant storytelling, reading, and learning experiences. Founded in 2017, Muna now operates across multiple platforms, including the Muna Kalati App, Muna TV, Muna Academy, and Muna Studio—collectively forming a vibrant ecosystem built for the child and their family. 

🌍 Learn more at www.munakalati.org. 

📩 Press Inquiries: communication@munakalati.org